Overview
Clavis Insight empowers manufacturers with performance reporting and content auditing that helps to drive online revenue and maximize ecommerce efforts.
Our main objective was to ensure users understood what Clavis did, how it looked as a software, and how it could provide monetary value to businesses analysts in 5+ key industries. We created a digital presence that answered 'Why Clavis?' by presenting the purpose of the software as a solution to user needs rather than selling a suite of products. The site was optimized for conversions by embedding multiple types of calls-to-actions depending on the buyer's journey. Touchpoints included downloading gated content, receiving a product demo and lastly requesting a call to learn more.
MY ROLE: UX Designer at Boston Interactive
INDUSTRY: SaaS, eCommerce
What We Did
Stakeholder & user interviews
Competitive analysis
Google Analytics review
Content Audit
Personas
User Journeys
Sitemap development
Desktop & mobile wireframes
Wireframe to Design
Competitive Analysis Scorecard
Sitemap
Current Sitemap
Proposed Sitemap
Wireframes
Due to confidentially restraints I'm not able to disclose details of specific business challenges and our solutions. Contact me for a more in depth explanation of our thinking process and reasoning.
